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As a local small-business owner, you know marketing is essential—but when times are tight and every dollar counts, hiring help can feel out of reach. The good news? You don’t have to commit to a full-time salary to get expert guidance. Here’s how to budget for marketing support, plus why a fractional CMO might be […]
Your Marketing Hypewoman
Running a business takes grit. I don't just say it, I live it.
For the past decade I’ve co-managed Casey’s Automotive with my husband, expanding from one location to three. Other business owners took note and the questions like “how did you do that?” flooded my inbox. And that’s where this chapter began.