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One of the smartest ways to plan your marketing strategy for the upcoming year is to look at your previous year’s numbers. By analyzing your spending, understanding where your customers came from, and tracking the resulting sales, you can make informed decisions on how to allocate your marketing budget for maximum impact. The Importance of […]
Your Marketing Hypewoman
Running a business takes grit. I don't just say it, I live it.
For the past decade I’ve co-managed Casey’s Automotive with my husband, expanding from one location to three. Other business owners took note and the questions like “how did you do that?” flooded my inbox. And that’s where this chapter began.