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When times get tough, it’s tempting to look for places to trim expenses, and marketing often ends up on the chopping block. After all, unlike payroll or production costs, marketing may seem like an optional expense – something that can be paused and resumed later without much impact. However, cutting your marketing budget can have […]
While having a large following can be beneficial, it is not the most critical factor in achieving social media success. Here’s why more followers are not the answer for small business social media success and what you should focus on instead.
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I'M MARY JEWETT AND I'M ON A MISSION TO FILL UP YOUR BOOKS
Running a business takes grit. I don't just say it, I live it.
For the past decade I’ve co-managed Casey’s Automotive with my husband, expanding from one location to three. Other business owners took note and the questions like “how did you do that?” flooded my inbox. And that’s where this chapter began.
SMALL BUSINESS CHAMPION. MARKETING ENTHUSIAST.
MOM TO FOUR.
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